Japan is a unique culture with many customs and traditions that are specific to Japan and might seem strange or confusing to outsiders. It is important to learn about these cultural differences and respect them as much as possible. For example, bowing is the way to greet people in Japan. Slurping noodles is a sign of politeness. Sleeping on trains is a unique custom. Since harmony is very important in Japan, there are many customs, traditions, and etiquette rules to create social bonding between people.

If you are trying to expand your business to Japan, it is important to understand Japanese culture and customs. Japanese business culture is unique and different from Western business culture. 

The Japanese place great emphasis on building relationships and trust before doing business. Therefore, it is important to take the time to get to know your Japanese counterparts and build a relationship with them before discussing business matters.

Japanese businesspeople also place great emphasis on politeness and respect. It is important to show respect for your Japanese counterparts by using formal titles and honorifics when addressing them.

 Business cards are also an important part of Japanese business culture. It is customary to exchange business cards at the beginning of a meeting.

To be honest, sometimes, I myself forget to bring name cards, since online meetings have been very common after covid. But when I forget, I realize how easy it is to remember everybody’s name and title with cards. We also learn the hierarchy by the order of name card exchange. It is unique, but also for Japanese culture, it really makes sense. 








By the way, hello, I am Ami.  

With a decade of community leadership experience, in Japan and with global tech companies, I collaborate with B2C brands to build their communities in Japan.

Speaking domestically, and internationally, from Germany to Oregon, USA, I thrive helping brands and businesses boost their community in the Japanese market for increased leads and awareness.

I worked for Pinterest Japan as a third member and also worked for Facebook Japan, where I was the only Japanese in my new community team.I also have a certified travel tour guide in Japan, confirmed by the Ministry of Tourism.


If your company is expanding business into Japan, please contact us. I can help you fit in Japan market, and help you understand the Japanese market.




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