Japan is a perfectionist culture. This means that quality and attention to detail are paramount in every aspect of business. Trains always come on exact time, and they announce “We
Japan is a unique culture with many customs and traditions that are specific to Japan and might seem strange or confusing to outsiders. It is important to learn about these
Japan is a highly ethnically homogenous country with 98.5% of the population being Japanese. Japan’s demographic crisis has spurred immigration reforms that will accelerate the influx of foreigners into
Japan is known for its high-context culture. In high-context cultures, people rely on nonverbal cues and context to understand the meaning of communication. In Japan, this means that people often
The importance of age as a variable for market segmentation is even greater in Japan, with many aspects of life determined by how old you are and your stage in
Education is highly valued in Japan. And attendance of high school and college level education is extremely high. Extra curricular learning activities are also popular, with many private institutions offering
Continuing from the last session, we are writing what you should know about Japan marketing. 3.REPUTATION Honour and reputation are highly valued in Japan and so guarding your reputation
Continuing from the last session, we are writing what you should know about Japan marketing. 2. Risk Aversion Japanese consumers are more risk averse than their counterparts in the
What you should know about Japan Marketing The Japanese consumer market continues to attract foreign companies with its tremendous commercial potential. Yet, it has been characterized as an enigma to